What Are Social Signals and How Do They Improve SEO?

 By Vaibhav Jain on October 01, 2018       

Search engine optimization is extremely important if you want to see your website rank on the first page of results in Google, Yahoo, or Bing. Using target keywords and rich content within your site is one way to draw more traffic and generate more leads.

Yes, optimizing your site means more views and increased traffic to your products and services – however, if we step aside from traditional SEO strategies and techniques, you’ll find that social media has become a large way for businesses to expand their brand.

Millions of people use social media platforms every single day, which is why you need to start using if you haven’t started already. Social signals help SEO and can take your brand to new levels. Here is what you need to know!

What Are Social Signals?

It’s clear that social media has become an important way for companies to reach out to their customers and targeted audience. Putting your brand on networking sites is a great way to establish an online presence separate from traditional SEO.

Social signalstrack and record customer feedback and are used to analyze reach and engagement. Common ones include:

• Likes 
• Dislikes 
• Shares 
• Votes 
• Views 
• Pins 

Any of these human interaction metrics help measure the popularity and impact of a piece of content. They are used on platforms like Facebook, Instagram, or Twitter and indicate that your brands are being talked about and viewed by consumers.

It’s important to use these metrics effectively as they are viewed as trusted recommendations by search engines which could really improve your SERP ranking. When using them correctly, they can bring several benefits like reducing bounce rates and attracting more views to your website. Customers can share your posts, videos, or pictures opening doors to a whole new audience.

How Social Signals Can Improve Your Brand

There are many reasons you should get serious about social signals and take advantage of the benefits that they bring. They work as a major driving factor for SEO, resulting in a stronger online presence, brand awareness, and increased traffic.

When working with social media, there are two main elements you need to consider: onsite and offsite factors.

Onsite elements are social signals on your own website, including share buttons and blog posts.Offsite elements might include a Twitter account, a Facebook page, or a LinkedIn company page.

At the end of the day, you want to make sure you are engaging with your customers through engaging, interactive content. Incorporate polls, videos, images, or contests to bring back positive feedback.

How to Perform a Social SEO Audit

A typical SEO audit is an analysis of your website – it tells you if there are any broken links that need to be fixed, what pages people are visiting most, how often they’re visiting, and much more. So how do you do an SEO analysis of your offsite social presence?

Luckily, most social media sites offer free analytics tools – Twitters is especially robust. But instead of taking a hunt-and-peck approach to social auditing, it’s easier to use an SEO checker that puts all of your social signals in one place. This way, you can see how your site pages are performing across the web.

An SEO analyzer can also give you ideas for social content by showing you what your most popular articles are.

Conclusion
Tracking social signals is a great way to see how consumers are engaging with your brand. Using an SEO checker andother website analysis tools to see what’s working and what’s not. These tools can also help you keep track of consumer sentiment, or how people generally feel about your brand.

Social signals are just one of the many factors search engines like Google use to determine the ranking of your site. Likes, shares, or views are important, but don’t get so caught up in the social scene that you lose sight of other fundamental SEO practices like maintaining fast site speeds, keyword-rich content, and providing a good user experience on your website.

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Motorola One Power Android 9.0 Pie Beta - Screenshots

 By Vaibhav Jain on September 26, 2018       

Motorola is now all set to launch Android 9.0 Pie Public Beta program for the Motorola One Power.

With Android 9.0 Pie, you'll get new Swipe Gesture navigation, Rotation suggestion, Adaptive Battery and Adaptive Brightness, Smart replies, App actions, Text selection, Redesigned Quick Setting tiles and Notification Panel, Redesigned Volume Options, Brand new Settings, Privacy, Digital Wellbeings (Dashboard) and Winddown Mode.

Motorola has already started Internal testing (Closed Beta) for this update in China. Below are some screenshots for the same. The User Interface looks very similar to what we can find in the Pixel Smartphones, we also have the Swipe Gestures.

That said Motorola is all set to roll out public beta Official Android 9.0 Pie to the Motorola One Power starting October, Other Motorola phones might follow the same soon. Stay tuned to our Facebook and Twitter page to get the first News.

Thanks 范凯祥

Here's Google Pixelstand - Wireless Charger for Pixel 3 XL

 By Vaibhav Jain on September 26, 2018       

We're just a few days away from the Official announcement of the Pixel 3 and Pixel 3 XL, there's no surprise left as of now about these Smartphones.

According to the latest leaks, Google will also be announcing Pixelstand - Wireless Charger for Pixel 3 and 3 XL. The Pixelstand features an orange base in the below render, however it'll be available in different color options, there's also Google's G logo to the bottom.

/MySmartPrice

Stay tuned to our Facebook, Twitter, and Telegram to get the first News.

5 Simple Ways to Improve Your Site Speed

 By Vaibhav Jain on September 26, 2018       

If your website is running slow, it’s costing you money. A slow site means impatient visitors – and that means visitors leaving your site before things load and missing out on another potential sale.

A slow site can even cripple you before visitors click on your page. That’s right, site speed is one of the many factors Google’s algorithm uses to rank sites on its search engine results page.

The average webpage homepage loads in 3.39 seconds. While this is average, there are pages on very opposite ends of the loading time spectrum. In fact, the fastest-loading site is able to fully load 58 times while the slowest loading page loads once. This difference is jarring, showing that there are a lot of ways to either slow your site down or speed it on up.

Obviously, you’re not trying to slow your site down, so we’re uncovering 5 simple ways to improve your site speed, so you can get ranked higher on Google’s results pages and make quicker, better impressions on site visitors.

Here are the easiest ways to get things loading quicker on your site:

1. Keep the design simple.

A simple website design makes loading simpler and thereby faster. This happens because in reducing the complexity of your design, you reduce the number for HTTP requests required when loading each page. These requests must be made for each element of design on the page to be loaded, so there’s no other way around them. Once you reduce the number of elements that must be loaded, however, the loading time gets much quicker.

A simple design interface also makes the experience more enjoyable for visitors, thus making your chances at converting visitors into customers that much higher.

2. Make the images optimized.

Images are absolutely critical in the landscape of websites. Photos give a visual to the company, helping customers connect with the business. Humans are also visual learners, absorbing information much better and quicker through images than through words.

Because of this, images must be carefully placed and utilized in web pages. When used without careful thought or design, however, they can slow down the loading of pages. This could cause the visitor to possibly miss the images all together if they get frustrated and jump ship.

High-quality images that are uploaded at the scales at which they will be displayed on the site will help them load faster. That way, you don’t have to worry about unnecessary pixels that won’t even enhance the quality.

3. Allow for caching.

Caching is when a computer stores data for future use, making things quicker and easier in days to come. This saves time and saves the network some energy next time you re-visit a site you’ve already been to.

By enabling caching on your website, you’ll make it easier for returning visitors to load your page. If they’re returning, there’s a much higher chance they will convert, so acting quick on this second visit is crucial.

4. Eliminate unnecessary plugins.

When you get to the world of plugins in the web design space, it can be easy to get ahead of yourself and go plugin-happy. While plugins can serve important and unique roles on websites, they also require resources in order to run that may slow the speed of the site down a bit.

By disabling each plugin one at a time and measuring server performance, you can determine which of plugins you’re using is causing a drag. Sometimes 10 plugins will take more resources than 50 – it just depends on the individual plugins used. That’s why testing each one to find the energy-suckers is important.

5. A better-managed website is a faster website.

A good website manager will know these tips and more to help optimize your website for performing at its highest possible speed. Hiring the right person or taking these responsibilities on for yourself will ensure there’s someone constantly monitoring site function and speed.

If site management isn’t your forte, you can find WordPress management services to handle that kind of thing. Whether they are outsourced or internal, having someone dedicated to your digital presence will improve online results.

 

How to Effectively Monitor Competitors to Improve Your Own Performance

 By Vaibhav Jain on September 25, 2018       

Every space that dedicates itself to one’s livelihood—the workplace, educational institutes, etc.—ultimately operates on the apex of interpersonal comparisons. How well one person is doing is heavily related to how well their peers or coworkers are doing, and it is important to be aware of that when functioning within these spaces.

There are ways to track the progress of others and relate it to yourself, and while this should be done only occasionally and deliberately to minimize on excess stress, it is a vital approach if you want to excel in your education, career, or business.

Social Media Strength 

The age of digital media has resulted in individual expressionism never seen before through the use of social media. Social media allows for people all over the world to connect and communicate with one another by posting comments, sharing articles, uploading videos, and much more.

However, this has resulted in an interesting phenomenon wherein one’s social media presence is (seemingly) highly indicative of who one is as a person. Certain jobs have started asking for the social media information of applicants to better discern their virtual influence and thus workability, and many publishing and writing-based industries have even started prioritizing clients by gauging their social media following. It’s a way to assess how effectively the person will be able to promote their work.

With the use of sites like https://www.chatmeter.com/platform/, your social media presence can be analyzed and critiqued for optimal success, so that you can revisit and strength your virtual image. You can also monitor the social media presence of your competitors to see what they’re doing that seems to work and where you can improve on their strategies.

Be Aware of Your Workspace

A great way to gauge your competitors’ success is simply through mere observation. A lot happens in the workspace—or schooling space if you are still a student—and staying vigilant is a sure-fire way to stay on top of it. Take note of how people interact with each other, how information gets around and how friendships develop, and make sure you involve yourself accordingly in order to both blend in and dominate the scene.

For instance, if a group of your coworkers go out to lunch with your boss every Friday, insert yourself into the narrative by going along with them. Make sure this is not an orchestrated event that excludes you for a specific reason before you make this move, but seldom will that be the case—still, it is vital to protect yourself from presumption and miscommunication.

Also, always be aware of what your boss may want or need and try to offer assistance as soon as you can in any way you can. This will exhibit your dedication and ability to take the initiative.

Be Kind and True to Yourself 

Ironic as it may sound, simply being yourself, as well as a good person, are some of the best things you can do to ͞get ahead͟ of the competition. Making genuine connections and sincerelywanting to do well at your occupation or studies will always benefit you in the long run, and sometimes it is more about being the dependable friend who can be counted on than cutting everybody else down behind the scenes.

No matter how cutthroat some people may be in trying to get ahead, often the best thing you can do is be the person in the room that everyone else likes to be around and can rely upon. Being a true person to yourself and those around you will always be a trait that serves you, no matter what environment you may find yourself in.

Final Considerations

Competition is inevitable in environments with a number of people all with similar goals and objectives. The best thing you can do for yourself in these circumstances is look out for yourself by being aware of your coworkers, peers, bosses, and audiences who are as important to your competitors as they are to you.