Google's video platform, YouTube is vying to make some decent changes this year. It is now reportedly said that YouTube is planning to ditch the 30 seconds unstoppable ads by the end of this year.
That said, you no longer have to go through the 30 seconds. However, Google will run the 10 and 20 seconds ads without providing any skip option, the report cites.
A spokesperson from Google quoted as follows: "We’ve decided to ... focus instead on formats that work well for both users and advertisers,".
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