Google is working on an ad blocker to embed it in the Google Chrome browser. Google itself is an ad company and is now looking to block ads from websites that are ruining the experience of users.
The report came from Wall Street Journal, and it states that the ad blocker is not a fill fledged ad blocker. Instead, it will block some ads in websites that are giving users a headache.
There are some potential sites which are flooded with ads. Even though users will erase ads, some more will arise, which is causing users to search for an ad blocker.
The report further cites that Google will kill ads such as pop up, auto-play ads. Google is looking to add the feature in coming weeks, and it is also said that the search giant has finished testing the feature.