Well, it was coming from a long time now. Lenovo is all over the place with its mobile business with its own smartphones, Motorola phones, and the ZUK phones. And now, popular analyst, Pan Jiutang in Weibo, says that Lenovo will kill the ZUK brand in coming weeks.
The Chinese firm is making this decision to make their product lineup unified. This essentially means that the future smartphone from Lenovo will be branded under Lenovo-Moto.
Recently, Lenovo also announced that the future Motorola phones in China will come with ZUK ZUI, which is also one reason that the company is killing the brand.