Micromax to Shutdown YU Mobiles Brand

With Micromax falling down, you will likely not be shocked to learn that YU Mobiles is now dead. Company's insiders reportedly confirmed teleanalysis that the sub-brand is being discontinued by Micromax, as the parent company failed to find any differentiating value for YU Mobiles.

Last year, Cyanogen dropped Software support and stopped offering anymore services to the YU devices. Despite of having Cyanogen at their back, YU failed to provide regular and bug-free software update to their devices.

YU Mobile brand was introduced back in December 2014 as a joint venture between Cyanogen Inc and Micromax Informatics Limited. The last smartphone from YU Mobiles was Yunicorn, launched in late May 2016.

Micromax has not officially announced the discontinuation of the smartphone brand, but according to the source, Micromax has already discontinued YU Mobiles. The manpower and other units of YU have been merged to the parent company.

Source: Teleanalysis | Via: Techupdate3