TechDroider: Editorial

How Can Demand Side Platforms Help with Customer Satisfaction?

Demand side platforms (DSPs) are powerful tools that can help businesses improve customer satisfaction. By leveraging data and advanced technologies, DSPs enable businesses to understand their customers better and target them with personalized, relevant advertisements. In this article, you'll explore how DSPs can help with customer satisfaction and discuss the features to look for when selecting the best demand side platform for your business.

Personalized Advertising:

DSPs' key benefits are that they allow businesses to create and deliver highly personalized advertising campaigns. By analyzing customer behavior, demographics, and interests, DSPs can identify the most relevant audience segments for a particular product or service and target those segments with ads that are most likely to appeal to them. This can lead to higher engagement, conversion, and customer satisfaction.

Improved Ad Relevance:

Ad relevance is a key factor in driving customer satisfaction, as it ensures that customers are only exposed to ads that interest them. For example, DSPs allow businesses to deliver the most relevant ads to their customers by using advanced technologies such as behavioral targeting, geolocation targeting, and retargeting.

Behavioral targeting uses data on a user's browsing history to deliver ads for products or services that are likely to interest them. For example, if a user has recently searched for information on camping gear, a DSP using behavioral targeting would target that user with ads for camping gear. This helps to ensure that the customer is only exposed to relevant ads, which can help improve the chances that they will engage with the ad and make a purchase.

Better Data Insights:

DSPs provide a wealth of data insights that can help businesses understand their customers better. By analyzing customer behavior, demographics, and interests, businesses can better understand what their customers want and how to target them with relevant advertisements best. This can help improve the overall customer experience, which in turn can lead to higher satisfaction rates.

"StackAdapt is built and designed with all the users in mind."

For example, a DSP can provide data on the types of products or services customers are most interested in and the time of day when they are most likely to engage with ads. This information can be used to adjust ad campaigns and improve their performance. DSPs also allow for real-time tracking and reporting of the performance of an ad campaign and can give an insight into what works and what doesn't, which can be used to optimize the campaign and improve its performance.

Maximized Marketing Budget:

DSPs allow businesses to optimize their marketing spend by delivering ads to the most relevant audiences at the most reasonable times. Using advanced technologies such as real-time bidding and programmatic advertising, DSPs can help businesses make the most of their marketing budget, resulting in a higher return on investment and a better overall customer experience.

In conclusion, demand-side platforms (DSPs) can play an important role in helping businesses improve customer satisfaction. By leveraging data and advanced technologies, DSPs enable businesses to create and deliver highly personalized advertising campaigns, improve the relevance of ads, gain better data insights, and maximize their marketing budget. When selecting the best demand-side platform for your business, look for features such as personalization, advanced targeting, data insights, and optimization capabilities.

Benefits of Dedicated Servers for Restaurant Groups

Restaurant groups face many challenges and a highly competitive marketplace today. Customers want delivery options, curbside availability, high-quality products, and expert service. To keep up with the competition, restaurant groups can implement dedicated server hosting to cut costs and improve efficiencies across their network of restaurant locations and websites. Dedicated server hosting can benefit restaurant groups regarding scale, flexibility, and customer experience. Here are a few ways dedicated server hosting can benefit competitive restaurant groups.

Flexibility and Innovation 

Dedicated server hosting can scale up your digital infrastructure as your business grows. Dedicated servers are more powerful than shared hosting or VPS, which means you can run mission-critical applications without worrying about resource or performance limitations. As your company expands and opens new locations and websites, dedicated servers will continue to provide a stable, reliable platform for your needs. They can even help you manage everything from stock and supply chain management to guest reservations and maintenance schedules.

With dedicated service hosting from Liquid Web, restaurant groups can benefit from server staging space to develop and test new features for customers before launching them publicly. For example, suppose a group wants to launch an app that allows customers to make and manage their reservations online and access menus for each location. Your server host will provide you with staging space to test this new application before launch. This is just one of the benefits of dedicated server hosting. Managing a complex and extensive network of websites and restaurants requires efficient and instant communication, data sharing, and the ability to instantly make changes across your network. Dedicated server hosting gives you this flexibility and room for innovation when your company is ready to grow.

Easily Manage Multiple Apps and Websites


Restaurant groups with multiple websites, online ordering apps, and other IT needs will find that dedicated hosting is the best option. Dedicated servers give you access to highly specialized software that can help you manage your business more efficiently, as well as a 24/7 expert IT team that will help your group stay up and fully operational at all times. Liquid Web, for example, offers a 100% uptime guarantee with built-in automatic failover procedures in case of server failure. With their state-of-the-art servers, Liquid Web will ensure your sites remain operational, so you never miss out on communications from your teams or reservations and inquiries from your customers.

Fully Utilize Managed Hosting

Managed hosting is the best way to ensure you get the most out of your dedicated server. With managed hosting, you don't have to worry about software updates, backups, security, and more because the service provider handles all those tasks for you. Managed hosting also gives you a better price/performance ratio than shared web hosting because it lets you use more resources without paying extra money.

Managed hosting is easy for restaurant groups because they don't have to hire in-house IT teams to efficiently manage POS, ordering systems, or websites for multiple restaurant locations. Successful restaurants today require digital tools to help them stay organized and competitive in the market. With managed hosting, a restaurant group can ensure its digital infrastructure is wholly taken care of so it can focus on serving customers directly and developing its business.

Get Top-Notch Security

Dedicated servers offer better protection against hackers and malware than shared hosting, which is why they're often recommended for restaurants that want to protect their reputation. With shared hosting, your website's code is stored on the same server as others. This makes it easier for hackers to access all the files stored there if they manage to break into one site. If a hacker compromises a server and installs malware or ransomware on it, then any other sites hosted by that server will be affected, too—and so will you. The last thing you want are hackers stealing your customer payment information or company data. Having a reliable digital infrastructure to protect your company and customers is essential for maintaining and scaling your network of restaurants.

24/7 Customer Support

One of the most important benefits of a dedicated server for restaurant groups is 24/7 customer support. Whether you’re open from breakfast to late-night, or your business hours are more traditional, having 24/7 support is essential to ensure that your POS system is working properly and that customer orders are being fulfilled correctly. It also gives you peace of mind knowing that you have someone to turn to if something goes wrong with the hardware or software on your system—even if it happens outside of regular business hours.

Dedicated server hosting is an excellent option for high-traffic restaurant groups that maintain an extensive digital network of POS systems, apps for ordering, reservation systems, and much more. Keep your restaurant competitive and innovative through the benefits of managed server hosting.

Best Family Christmas Photo Ideas and Tips



Christmas feels like one of the best holidays to get relatives and friends together and take a group photo. Obviously, it is not going to be the easiest task in the world, because there is still a need to learn a couple of ideas and tricks that can be used in the process of making a perfect image. But thanks to modern technologies, tools like Christmas photo edit RetouchMe and tips from professionals, it is not going to be much easier for people who are new to photography to get the most out of family pictures this holiday season. Once the image is printed, it is going to create an incredible atmosphere in the building.
 
ISO Should Be Bumped

It is hard to find a person that has never seen at least one Christmas photo. All of them have this unique set of colors that becomes possible thanks to the bumped ISO. A person that will take a photo should have a good enough camera body with an ISO of at least 1600, 3200, or 6400. This means only full-frame cameras that professionals often use are going to provide a decent result. Among the top recommendations in terms of hardware:

  • Nikon D850;
  • Sony A9;
  • Canon 5D Mark IV.

By choosing one of these cameras, people are definitely not going to be disappointed with the results of the photo.

Natural Light Over Flashlights

Photos should be as natural as possible. The only way how it can be achieved is by using natural light instead of flashes. Christmas photos should represent a warm atmosphere of a family spirit and only natural light can depict such a mood. One of the easiest recommendations is to use a couple of natural light sources, such as a Christmas tree, fireplace, or candles. With their help of them, it is going to be easier to emphasize the peculiarity of the photo, especially by making some details fall off into shadow.
 
Family Members Should Get Closer

Christmas is a good day to get cheerful and have fun. This is a season when family members should forget about their disagreements and get closer to a nice, sweet picture that is going to be cherished for years to come. But it is not the only secret of how to make the image look more detailed and interesting to look at. One of the recommendations is to use a couple of objects that can be placed both closer and further from the camera lens. It should create some kind of contrast and make the photo not so monotonous.

But here comes another recommendation — never use too much blur, because it will destabilize the image. Apertures should be set to low and a macro lens is recommended to make sure that every object and person in the photo is going to be sharp and clean looking. The final reminder is to forget about flash because it will make a photo not as good as it can possibly be because only natural light will make it look and feel nice. By following these simple tips, it will not be that hard to get the most out of every picture.

Final Details

It is hard to say that the perfect image can be made using a good camera and set only. It is also very important to use appropriate software that would allow to get rid of unnecessary noises in the picture and to add a couple of elements that will create a perfect atmosphere for the family Christmas shoot. Thanks to modern technologies, it all can be done online, without a need to necessarily order the help of professionals.

How CDP, DMP and CRM Are Used in Businesses?

CDP, DMP and CRM are different business software types but can also be used together. Learn more about how CDP vs DMP vs CRM work together to help you boost your marketing efforts.

Attracting the right visitors

First, have a look at how CDPs and DMPs are used to attract the right visitors to your site. You want to make sure that when someone visits your website, they see something that will make them want to stay.

A good CRM can help you identify the people who are most likely to be interested in your products or services and engage with them more often than others would. This means that if someone signs up for a newsletter or purchases something from you, they will receive personalized emails from you about other things they may enjoy based on what they have done in the past.

Bringing visitors back to your site

Your customer database is an essential tool for you to have, as it keeps track of customer details such as their name, email address and phone number. This information can be used to send out targeted marketing campaigns that are relevant to the individual customer. CDP and DMP are used to track the consumer journey so that you know what content they looked at before purchasing a product from your store.

With all this data available about each individual consumer, it's easy for businesses to start sending out personalized messages based on what they've previously done online or offline. This ensures customers have a more engaging experience with brands because they receive products or services relevant only to them.

Providing an engaging experience


One of the biggest benefits of using CDP, DMP and CRM is providing your customers a personalized experience. This will help you understand their needs, interests, preferences and location in real-time. You can also use this data to customize your marketing campaigns for each customer by using their devices such as laptops or mobile phones.

Adobe Real-Time CDP says, "Marketing teams manage a CDP and DMP, and sales teams manage a CRM."

Converting visitors into customers

You can convert those visitors into customers by offering them a free trial. This will help you to gain their trust and also give them a chance to be able to see how your product works. This can then lead them to purchase the product if they like it after using the free trial.

You can also offer a discount on multiple items, encouraging people to buy more than one item from the same company or brand (if there are any).

Providing coupon codes is another way of encouraging customers to buy from you because it gives them an opportunity for savings when shopping online at your site. For example, the coupon code may be applicable only for certain items or a specific period of time so that it doesn't expire immediately after being used once only, as well as giving profit margins back into their pockets instead of yours!

If you still need one, you should consider a CDP or DMP. They can help your company to identify its target audience and new customers, as well as track the success of different marketing campaigns through data collection. It's also important to note that they provide insight into the demographics of existing customers so that businesses can get an idea of who their most profitable clients are

What is The Role of a NOC?

A NOC stands for "network operation center." It's a place where people monitor the state of a network and make sure things operate smoothly.

What is a NOC?

NOC, or Network Operations Center, is a central location where the IT staff monitors and manages any issues with the network. The purpose of a NOC is to monitor data traffic, identify problems and manage those problems.

What is an MSP NOC?


In a nutshell, an MSP NOC is a remote monitoring and management system that you can use to monitor and manage your devices. It's similar to the NOC that you have in your office, but it runs on software-as-a-service (SaaS) technology. This means that it doesn't require any physical infrastructure or hardware on your side; you just need an internet connection to use it from anywhere in the world.

What Does Network Monitoring Do?

NOCs are responsible for monitoring their network traffic. This information can be used to troubleshoot problems, identify trends, and improve performance.

The data collected by the NOC can be used in a variety of ways:

● Network monitoring has many practical uses in IT. It allows you to monitor physical and virtual networks and keep track of both internal and external events that may affect your systems or cause them to fail. It also enables you to define thresholds so you know when something is wrong with one or more devices on your network without having someone physically look at each device every time an issue arises.

When Should You Use Network Monitoring?

● Before a big event, network monitoring can give you an early warning about potential issues with your network, allowing you to plan accordingly and potentially save money. If a large number of people are going to be on the network at once, for example, you might need more bandwidth or servers; network monitoring can quickly let you know if that's necessary.

● After a big event. What if something went wrong at your event? It's always good to have access to historical data so that you can go back through it and see what happened

during this time period in order to try and identify what caused the problem (and how to prevent it).

● Anytime you want real-time visibility into what's happening on your networks (and why).

How Do You Create a NOC?

The first step to creating a NOC is to decide what the acronym stands for. Not every name needs an acronym, but if you want to keep it short, this can be helpful.

Next, decide how large your network will be. For example, will only two people work on it? Or is there room for ten more? How many devices are involved? Do they all connect via Wi-Fi or hardwired cables as well? These questions all play into how much equipment will be required and, therefore, how much money will be needed. If you need any assistance regarding NOC services, you can take the help of experts like Connectwise.

Finally, choose the software or hardware you'll use to monitor and control traffic on your network. Some companies opt for both systems at once; other smaller businesses only use one over another.

The role of a NOC has evolved over the last few years, but it's still an essential part of keeping your network up and running. Today, companies can rely on tools that automate much of the work required by NOC staff. But even in this age of automation, someone needs to be monitoring these systems daily—a job that typically falls on their shoulders.

Difference B/W Checking Account and Savings Account

While it's easy to confuse checking and savings accounts, they're actually very different. A checking account is a type of bank account where money can be deposited or withdrawn at any time. A savings account is a type of bank account that allows you to save money for the future and earn interest on it. Both types of accounts offer their own unique benefits, making them ideal for different scenarios.

Purpose

A checking account is a bank account that allows customers to make deposits, withdrawals and transfers with various checks. It is also known as a demand deposit since you can access your money whenever you want by writing out a check or accessing the funds online. The money in the account can be used for immediate payment purposes; however, there are some limitations on when payments can be made using checks (e.g., they cannot be used to pay taxes).

In contrast, savings accounts allow individuals to save money over time without incurring any fees or penalties until it reaches maturity (i.e., after six months). They usually offer higher interest rates than checking accounts because they have lower balances but still offer many features, such as debit cards and direct deposit options.

Average Interest Rates


The main difference between checking and savings accounts is that you can write checks from a checking account but not from a savings account. The ability to write checks has no bearing on what you can earn in interest, however. Interest rates vary by bank and the type of account. For example, online savings accounts tend to have higher interest rates than brick-and-mortar branches do, so if you're looking for high returns on your money, consider opening an online account with a reputable bank.

As per SoFi professionals, "You can earn around 3.00% APY (annual percentage yield) on the savings balances, and around 2.50% APY on your checking balances with direct deposits."

Consider different types of accounts based on your goals for saving money. You also get $300 checking account bonus on signing up with various providers. For example, some people prefer retirement accounts because they offer tax benefits.

Withdrawal Rules


Withdrawals from a savings account are usually limited to six withdrawals per month. You can make unlimited deposits into a savings account, but you might not be able to withdraw money at all if there aren't sufficient funds available. In some cases, withdrawals may incur an early-withdrawal penalty fee if the balance has been held for less than 60 days. However, you can take out cash at any time from a checking account by writing a check or making an ATM withdrawal — no questions asked!

Additional Info


Checking accounts are often used to pay bills and are linked to paper checks, debit cards and online banking.

Savings accounts are for long-term savings and money that you don't want to use right now. Some savings accounts can be used as overdraft protection for your checking account - but it's important to find out what the terms and conditions are before you commit.

In conclusion, checking and savings accounts are important financial tools for individuals. The main difference between the two types of accounts is that a checking account provides access to funds through ATM withdrawals or debit card purchases, while savings accounts allow depositors to earn interest on saved money without incurring monthly maintenance fees.

How To Use A Speech Analytics Solution For Sales?

Speech analytics solution is an essential tool for salespeople. It helps you learn about the buyer's journey, determine which touchpoints to analyze and identify where your leads might be falling through the cracks. In this article, you'll see how to use speech analytics software in your sales process.

Analyze the buyer's journey


Your buyer's journey is the path a buyer takes from first hearing about a product or service to purchasing it. This can be analyzed and optimized with the help of speech analytics software, which can pinpoint all vital stages of your customer's decision-making process.

The buyer's journey is different for every product or service, so you need to figure out what yours looks like before you decide how best to use your speech analytics software. This will help you determine where along their buying journey, customers are losing interest in what you're selling them.

Determine which touchpoints to analyze


Now that you better understand how to use speech analytics for sales, it's time to start using it. But where should you start? The first thing to do is determine which touchpoints to analyze.

Some businesses will be able to use speech analytics in the lead generation phase, and others will only be able to apply it during the sales call. If this is the case with your business, then experts recommend starting with analyzing calls rather than leads because they are easier and quicker. After all, if something doesn't work in your initial test phase, no harm isn't any harm done unless any money is spent.

Apply speech analytics to the lead-generation phase

Speech analytics solution is a great tool to use when it comes to lead generation. This is because it allows you to track what kind of language and tone your leads respond to and how efficient their conversations are. For example, suppose a lead needs to respond more quickly when you send them information about your product or service. In that case, you can use speech analytics software to determine whether they prefer phone calls over emails or vice versa.

Analyze sales calls

The first call you should analyze is the call that was lost. After, you can analyze the calls won by your team and then compare those to the calls that were in between: neither won nor lost.

If you are using speech analytics tools for sales, you will be able to see this information in a dashboard format. You can also download it into an Excel spreadsheet or export it into another program like PowerPoint or Google Sheets. This will allow for easy analysis of trends over time and make it easier to share with managers and coworkers in your department so that everyone understands why specific tactics work better than others at different times throughout the year.

"Discover ways to take your transcription and comprehension accuracy to the next level," says Verint experts

So, what are you waiting for? With speech analytics tools, you can analyze your sales calls and increase your conversion rates. All you need to do is identify the touch points that matter most for your business, define how to measure them and then start using the tool. It's really simple – just follow the steps we outlined above and you will see results!

Links to all the Smartphone Certification Websites


You might have seen or heard of Listing of an Upcoming Smartphone on a Certification Website. Most Government Websites (e.g. BIS, NBTC)  and Non-Profit Organizations (Wi-Fi Alliance) Certifies a product before allowing the brand to launch that particular Device or Product in their Country.

Product  qualification or product certification is the process of certifying that a product has passed quality assurance tests, performance test and meets qualification criteria stipulated in contracts, regulations, or specifications. (Source: Wikipedia).

Here are if not all, but most Certification Websites where you can search for an Upcoming Product (Smartphones in particular):

Government Certification







IMEI Database 

Sickw (Find IMEI)

CEIR (Paste IMEI)

Turkiye (Paste IMEI)

Others


Google Play Console (Go to Release Management > Device Catalog [Publisher ID Needed])



TUV Rheinland





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How to Write a Hook for an Argumentative Essay

If you want to create a high-quality argumentative essay, it is necessary to follow the structure and fill it in with relevant content. Every element plays its role in conveying the intended message to the reader. It is in your power to improve or worsen your essay with the respective implementation of elements. There are not only an introduction, main body, and conclusion to care about, but their inner elements as well. The hook is usually included in the introduction to capture the attention of the reader. If you want to create a working hook, learn more about its aims and types, and get the use of all benefits to make your essay an impressive one.

Why Do You Need a Hook

When you are writing any type of academic writing work, it is intended to catch the attention of a specific audience. Whether it is only your professor, or other students, or specialists in your field, or the whole internet, you must have a direction to organize your paper properly. Once you know who your readers are, it is time to make them interested in your writing. You only have a sentence or a couple of statements to persuade that your essay is worth reading. This is where you need a hook.

Your essay hook has to make your reader interested in the topic you are to discuss, or curious about what is to happen next, or surprised at their revelation of your essay content, or pleased with the words you have used. No matter what kind of effect you choose to create on your reader, the aim of your hook is to catch the interest and make people want to read on your creation. Here is for you to decide, you either ask a professional writer service to help you with hook generation, or accept a challenge and read on about different hook types to create a catching one on your own.

Different Types of Hook for Argumentative Essay

Depending on your writing style, topic, impression you are to make on your audience, as well as your preferences, you can pick out of the different hook types. Here are some the common choices explained for you:

● Interesting question - ask your reader a question that he feels eager to find the answer to. Make sure your essay provides the answer to the stated question. Otherwise, there will be no point in such a hook. Don’t include rhetorical questions. They don’t need to be answered, so there is no point in reading your essay, either.

● Declaration - declare your opinion or the thing you think to be true and amaze your reader. Such a hook can act both as a hook and a thesis. In such a case, remember to make it sound like a central point of your essay.

● Quotation - you can also use a quotation from your beloved book or movie or the famous person you admire. The point is to select the one that will suit both your topic and your own opinion and will presumably interest a reader. Mind that some professors don’t like quotations used as hooks or just too long pieces of quoted text in the introduction. So, check out your teacher requirements before using quotes as a hook.

● Fact or statistics - facts and statistics speak for themselves. Your only task is to take the piece of data worth of your reader’s attention and the one that will make a strong impact on your audience as well as support your topic.

● Story - a personal story can also be used as a hook. But it should be described in a sentence or two and act as a turn-on for the reader here and now. So, you’d better not use the story if you cannot fit these simple principles.

● Busted myth - debunked myth acts as a great hook since it allows a reader to make some personal connections. If you select the widespread myth or common wisdom and prove it’s prejudice or lie, many people will be surprised to find themselves or their close people blinded by some nonsense and eager to discover more on the topic.

● Metaphor or simile - words used in an indirect way and forming an interesting pattern may attract a sophisticated and smart reader. But you have to be careful here not to sound pathetic or too self-confident about your writing skills.

● Description - describing an issue you are going to talk about or a central object of your essay, you are going to lead an interested reader straight into the topic.

Hook generation requires creativity and a feeling of style. It is good if you think thoroughly before you decide on your best appropriate hook. Dwell on your potential reader preferences, compatibility with your essay topic, and the impression you wish to create. Select one of the types described above and adjust it to your needs. In case you work well and follow the tips and instructions, your hook will encourage your audience to read and devour your essay here and now.

Smartphone Apps Helping Children Living With Motor Disabilities


According to the CDC, there are almost 800,000 Americans living with Cerebral Palsy (CP), and 18 million people worldwide. It is the most common type of motor disability in children. Using apps can help children with motor disabilities to improve their speed of movement, learning to drag and tap, and with accurate positioning. Many of the new smartphone apps are also designed to help with communication skills. Some also have Bluetooth switches, for people who are not able to use smartphone and tablet apps by touching the screen.

Apps with switch support

Many of the apps for cerebral palsy have a switch support that can be used without touching the screen. This assistive technology makes it possible to use the apps when tapping and dragging isn’t possible. Speicialiapps has developed a number of apps using 1 and 2 switch support, including match and find games to help with memory skills and Special Stories, a writing app for children with motor disabilities. Using the app you can create social stories with music, text and photos. This is a great communication app that allows children to express themselves in a simple way.

Developing Fine Motor Skills

Using and developing fine motor skills can be done using a smartphone or tablet app. It gives children a chance to use their hands and fingertips, waking up their muscles. Exploration apps using color and sound, such as Sensory Lightbox are a good choice, as they are interactive and engaging to use. Sensory Lightbox is also accessible if you have minimal or no fine motor skills. Finger Paint is another simple app that allows children to be expressive, but needs very little movement. The bright colors are particularly engaging to young children and toddlers.

Speech apps

For children that need help with communication and speech, there are plenty of apps that can help. Predictable is a good choice if your child is literate, but has difficulty with speech. The app logically predicts what your child wants to say, and then reads the sentence out loud. iConverse is another app specifically designed for people living with motor disabilities. The app includes communication tiles that cover basic needs, and can be easily activated using touch.

Accessibility is extremely important for children living with motor disabilities and the advances in technology can really help with this. From simple games, to ways to express yourself and communicate, there are apps that are easy to use, from toddler age upwards.

How to Edit Video for Social Media

Social media is a hot cake. Everyone loves to use social media because it is way more interesting. There are many fun and informative things available on the social media platform. Videos are the most uploaded item in the social media account. As soon as you open a social media account, you will see innumerable videos.

Some videos are animated, some use bright filters, and some are cinematographic. These videos capture the attention of the viewers. Well, uploading a video on social media does not need hi-fi things: just a few tools, essential tips on editing, and some excellent raw footage.

People love to watch videos. It is crisp, to the point, and enjoyable to watch. You open your feed, and you will see relatable videos as per your preferences. The social media AI takes note of your personal preferences and shows videos on the feed related.

Get Deeper into social media

Business houses are using both social media and videos together to promote the brand. The video content should be new and relatable. Then the audience connects with the brand. Before you shoot a video, prepare the content and the way you want to shoot the video. These things are more important than anything else. You can hire a third-party video producer or in-house staff who has a good grasp of video production.

If you know what you want, then you can quickly shoot the video for social media. Before the actual video comes in, you can promote the video as a teaser upload. Create an attractive teaser to make the video enjoyable. It helps you fetch the audience for your video. It is even a great way to connect with your audience before the actual video comes in.

Set The Best Intention of Editing

The teaser or preview does not disclose the actual cake but is just a piece of cake. It keeps the excitement alive in the hearts of the audiences. First, you must know the marketing goals of your business:

  • Upload a social media teaser with a full link to your video that is live on the website. It fetches more traffic to your website.
  • You can even post the entire video on Facebook to increase engagement. You can post a 15-second or 30-second video in an Instagram reel or story for brand awareness.
  • Post a LinkedIn video to attract job seekers to apply for jobs.

If you are not adding links to the video, then you are promoting the brand. You can add a link to drive traffic to that particular link. If you upload a video without any link, that means you are promoting your overall brand through that video. For Instagram, you should have ten thousand followers to get the Swipe Up option or go for the Link in Bio option. Overall, your primary intention is to promote the brand and its products to fetch customers. In a way, it increases the growth of the business.

Start Video with A Twist

When you start the video, you want to hook the audience. So, write the script so that the complete attention remains in the video when the viewer watches the video. In a way, the primary intention is to keep the audience glued to the video.

Design the video thumbnail in such a manner that the audience is tempted to click on the video. It keeps the audience attentive and can share the video if the viewer likes it. Hence, the start of the video must be eye-catching and gripping.

Edit The Video with Audio Mute

If you want to give a voice-over or add music from social media, then the first thing you have to do is mute the audio of the video in the editing table. If you are directly posting a video on an Instagram story or reel, then there is a mute option; click on it until the video sounds off; wait for some time. The entire process is simple, easy, and helpful. Now, you can add a voice-over to the video without any hassle.

Understand The social media Interface

Whether you want vertical or horizontal videos depends on your choice and audiences’ preferences. Instagram offers vertical format videos that make it easy for users to shoot and upload instantly. You need to understand the social media interface and then shoot the video accordingly and edit it in the same way.

The Best Editing Software Tools for social media

  • InVideo: You must choose InVideo as an online video editor to edit videos on social media. It has many features that you can use without much of a problem. The editor is user-friendly and makes the editing easy and fast. You can use many features that are available in the tool. Add transitions, filters, text as per your choice and preference that looks good with video.
  • YouCut: It is the best mobile editing tool that gives no watermark in the free version. You can add music from its music library to provide a video with a new twist. It helps you edit the video in the given format for different social media platforms. You can even add stickers to make it look amazing. It has some incredible features like reverse, flip that you can use to make the editing unique.
  • Wondershare Filmora: This desktop version editing tool is straightforward to operate. In the free version, you can edit many videos, but there will be a watermark. But you can choose the pro version at a nominal charge to get the best features to edit the videos.

The Bottom Line

Are you ready to edit videos for social media? Then try something new with these tools. You will fail at first, but there is always a scope to improve in editing skills. Do not feel bad once you practice; you can create awesome videos for social media to promote your brand. Though you can hire a videographer and editor, learning a new skill on your own gives an adrenaline rush that you can experience and enjoy.

 

 




What You Should Look For When Shopping For A New Phone

Gone are the days when mobile phones were used exclusively for texts and calls. As they grow more and more advanced, mobile phones are helping us to run various aspects of our work and lives.

With mobile phones, we connect with family and friends, download and access reports, take impressive photos and videos, or run our businesses. Software development has made it possible for these devices to pinpoint our location and know where we’re going at all times.

With these advanced capabilities and features, plus various accessories such as those available at https://blackbrookcase.com/, it’s no wonder why there are more than 3 billion mobile phone users globally.

If you’re thinking about purchasing a new mobile phone, here are some of the features you should look into (in no particular order of importance):

  • Build quality.

I don’t know about you, but this is on top of my list simply because it translates to a phone’s durability. I like my mobile phones to last for a very long time, and to withstand the impact in case I accidentally drop them – which I do.
Most phones in the market are made from metal and plastic, while the more expensive ones may feature glass-coated panels. If you often throw your phone in a fit of rage or you’re prone to dropping it, you’re better off with a metal or plastic body.

  • Display size and type.

Gamers prefer phones with large-sized and high-resolution screens, no question about it. If you love to play mobile games or you don’t have 20/20 vision, a screen of at least 5.7 inches would do you better. If you need your phone for checking messages, emails and other correspondence, a 5-inch phone would be enough.

Android users can choose from either LCD (Liquid Crystal Display) or AMOLED (Active-Matrix Organic Light Emitting Diode) screen. LCDs are typically found in mid- range phones while more expensive phones use the latter; it’s known for producing more vibrant colors.

  • Battery life and charging time.

Frankly, this is one of the most important phone features that I look at before buying. I don’t want my phone to run out of juice while taking an important call, and I definitely don’t want a fancy phone dying on me in times of emergencies.
Besides choosing a high-capacity battery - 4,000mAh is the current average - also consider the phone’s screen, resolution and refresh rate, as they strongly affect battery performance. Check phone reviews to see if the phone of your dreams can handle heavy use.
If you want to keep your phone on for 24 hours, opt for models with wireless or fast charging technologies so that you don’t miss out on things that matter to you.


  • Operating system.

You may either use a phone that runs on Android or iOS. It’s up to you to choose, as it all boils down to personal preference. In general, though, Android phones are better if you want a limitless number of free aps and phone that fits all price ranges. Phones running on iOS may burn your pockets but are also stable and generally secure, with less bloatware and malware. The latter also offer more accessories.


  • Processor and RAM.

This one’s also a game changer, as a mobile phone’s overall performance relies mainly on the capacities of its processor and the available space on its random-access memory (RAM). Qualcomm, Exynos, and Mediatek are widely used on Android phones, while Apple and Huawei have their own processors. 

  • Internal storage.

Most phones sport either 64GB, 128GB, 256GB or even 512GB capacities. Think of how much you actually need or plan to use. If you plan to store files that take up lots of space such as videos, movies and high-resolution photos, you should go 128GB+. Otherwise, an internal memory of 64GB may be sufficient for your needs.


  • Camera quality.

Is it a mobile phone or a digital camera? Photography enthusiasts and hobbyists are slowly turning to their mobile phones to do the job. Having features such as artificial intelligence (AI), hybrid autofocus, optical stabilization, special effects and filters also work great for people who want to post their every move on Facebook or Instagram. More than sky high pixels, check the camera apps and capacity to take beautiful shots even under low or non-existent ambient light.


Final Thoughts

Choosing the right phone depends heavily on personal preference. Set your priorities, check your lifestyle and decide how you’re going to use the device on a daily basis, before coming up with a few choices. Some things only sound and look good on paper, so make sure you’re able to test the phone before deciding to buy it.

How to Build Your Tech Skills for Job Applications

If you’re looking to develop a career in the tech field, whether as a newcomer or a professional wanting to advance to the next stage, then you need to make sure your resume is an impressive one. You’ll want to show potential new employers that you have the right knowledge and experience needed for tech positions.

Tech knowledge is always going to set you apart in the job market, because even those businesses that aren’t directly selling technology-related services will still undoubtedly implement technology into their everyday business routine in order to promote efficiency.

Here's how you can make sure your tech knowledge is up to scratch for presenting a professional resume for job applications.

Get Qualified

One of the best and most eye-catching ways you can demonstrate your tech knowledge is by gaining a degree in this area. This will show all potential employers that you have tech knowledge on a professional level. The great aspect of tech-related degrees is that they can be applied to a variety of job roles and industries, so this degree will definitely open many doorways for you and make sure that your job application stands out in the right way.

Take a Training Course

You don’t have to study for a full-blown technology-related degree to make yourself stand out at as a job applicant. Anything you do to improve your tech skills will be beneficial to both you, and your applications, and this includes training courses. Training courses are great ways to build professional knowledge and fill in the gaps for key tech knowledge that many businesses may want, like undertaking Google Cloud Platform training or training yourself up in social media, software and more.

Study in Your Own Time

If you’re serious about building your tech skills in order to apply for a wider range of jobs, then you may want to utilize your spare time wisely by investing in resources and learning materials you can use to learn more. You could browse online articles or tutorials, or invest in tech-related books to help you develop a deeper understanding of tech.

You can also list this as a hobby on your resume to show that you have a keen interest in tech, which extends to learning about it as much as possible in your spare time.

Practice with Pieces of Tech

While you can brush up as much as you like on the theory of technical processes and using technology, you’re going to need to be able to demonstrate your knowledge, too. The only way to build your confidence with using tech, like smart devices and computers, is by using them. Therefore investing in tech to practice with and making sure you use tech regularly means it’ll soon become second nature to you, and you will be able to demonstrate these skills at the interview stage, or in a job.

Takeaway

If you’re serious about building your tech skills as much as possible then dedicating all your time (spare and professional) to qualifications, learning, training and technology usage will be key to your own development and job application success.

6 Camera Features to Look for in a Phone

When you're getting a new phone, one of the essential features you need to consider is its camera features. Nowadays, taking photos of almost anything and posting it on social media is one of the most popular trends. The better photographs you capture, the more people will follow you—this matters especially if you're an influencer or a vlogger.

Your camera features can help you with such, so you need to look into the following features when buying a new mobile phone:

Digital SLR-Like Cameras

Digital SLR cameras are one of the latest innovations in photography, and one of the first people to embrace them were professional photographers. With a digital SLR, you can use the camera to take as many pictures as you like. This makes digital SLR cameras great for family photos, portraits, and those who want to capture events in a professional yet casual way.

However, if you're a person who wants to integrate a digital SLR into a mobile phone, you can do so. Pick the phones with such features so you can have a two-in-one device. One of the popular phones with a DSLR-like camera is Vivo X50 Pro, which professional photographers can use to capture high-quality pictures.

Digital Zoom

Most phones today can zoom in and out. When you try to take a picture, and the background gets out of focus, the phone will crop the image so that the background is crisp. This is an excellent feature because it ensures the image is sharp.



Automatic Focus

You should also look for an automatic focus feature. Some phone cameras can automatically focus so you don't have to adjust your phone camera manually. Other cameras are only able to focus a portion of the image and then let you know. This allows you to focus on the essential parts of the image without focusing on the wrong part of the photo.

Video Camera

Most phones allow you to record videos using the built-in video recording function. This means you can take the video on your phone or place it onto the computer and watch it there. Some of these devices allow you to control the sound being recorded and adjust the audio volume with a finger's touch. These features will enable you to take better quality videos, even if you're using a phone.

Shake Reduction Feature

Although rare, some cameras offer a feature called ‘shake reduction.’ This means the camera will slow down the picture during video recording, making it look sharper and less blurry. While this may seem unimportant, it's an incredible feature to have if you're using the phone to take a wide-angle photo.

Manual Controls


Although automatic controls are usually what people use when taking photographs using a phone, it's still best that it has manual controls available as well. Some cameras will allow you to set different settings, such as ISO, aperture, white balance, and other functions. This means you can make your photos look sharper, especially if you're using the camera outdoors.

The picture quality of the camera depends on the settings you use. You must keep the best settings in mind, so if you have to take the picture at night, the auto-exposure is usually the best option. Or if you have to take photos in low lighting conditions, the aperture setting is best.

There are times when you want to use the photo-editing tools to correct a wrong setting you've used. Therefore, you should choose the camera with a built-in photo editing tool so you won't have to install another app.

Conclusion

It's a good idea to get a camera capable of recording both movies and photos. Since you may not want to bring lots of gadgets whenever you want to capture a picture, your mobile device is enough. So long as it has essential camera features, you can capture images like a professional photographer.

Especially if the phone has a digital SLR-like camera, you won't have to worry about its resolution. If you're not into photography, you don't have to worry because one of the best phone camera features is an automatic focus. With such, your phone camera will automatically adjust to create the best resolution of the image.

You also need a phone camera with a superb video camera since taking videos of things you do is also one of the trends nowadays. You can record high-quality videos if your phone camera has a shake reduction feature.

Moreover, if you're a professional photographer and want a better resolution depending on every image you're capturing, you need to have phone cameras with manual controls. That being said, you can enjoy and post superb photos using your mobile device.




How to Use Technology To Optimize Your Business

The advance of technology over the last 20 years has completely changed how companies operate. Thanks to the new advancements, companies can continue to improve and grow. From internal systems that can free up time, to an online digital presence through social media, technology is an integral part of today's digital world.

Here are some examples of how you can use technology to optimize your business.

Improving Internal Systems in a Company


When it comes to business, they say time is money. When Internal systems are put into place, they will quickly begin to help the entire organization. You can implement changes that have a significant impact on overall results. Optimizing internal systems can help free up your employees' time so they can focus on other tasks. You'll have more hours in the day, and more completed when it's time to clock out.

Companies like Icreon.us specialize in helping businesses increase communication through their internal systems. Not every business is capable of organizing the way they operate, and that's why it's a good idea to bring in a specialist team to benefit from their second opinion.

Getting Different Platforms to Work Together


Having to move data from platform to platform can take up a lot of time especially if you have to copy and reformat it all. You find you have to move data and transactions among different apps, each requiring an individual effort which slows everything down.

Having platforms and systems that work and 'talk' together can eliminate these issues. All in one systems makes sure that data and information can be seen on all different platforms by every employee. When all your data is in one integrated system, it’s easier to get access to information for analytics and reports.

Digital Presence

You need to ensure you have a standout online presence for you company. It's what people will see when they search for your company on the internet so you need to make sure you create a good first impression.

However this just doesn't account for content that you control. A digital presence also includes online reviews left by previous customers. You need to have good control of your website and all online social media platforms. This is what potential customers will be looking at when deciding if they are going to work with you.

A lot of businesses employ companies that will run their social media accounts for them. It may be costly, but it means you and your employees don't have to spend time doing thinking up posts.

Transparency Acquiring New Clients

Often referred to as corporate transparency, this approach allows a company’s actions to be visible and accessible to people, both inside and outside the organization. The benefits? You gain more trust and build a sound reputation.

A great way to do this is by staying active in the community. Get to know the local people and build trust. You will also increase one of the best forms of advertising - word of mouth.

Depending on what type of business you are, showing how you operate is another way to build trust with potential clients/customers. Even if your business isn't one for being on display, publish papers with details about how you operate. You can also post behind-the-scenes photos online to give your followers the inside scoop.

Potential customers/clients always want to know what's going on within the company, especially if something goes wrong. In this case, ensure that you release the information yourself and explain what happened. Clients are more likely to forgive and forget this way.

Web Development and How To Get Started In This New Career

Behind every website that you visit and browse today is a web developer. This is the person and the brains behind every website. The job of these web developers has to do with the building, creating, designing, and running web sites. When added together as a whole, this comprises everything that you experience on the World Wide Web.

Working as a web developer allows you to move in a very dynamic, fast, and ever-changing career. As it's moving at a very competitive pace with technology, there are regular changes in this line of work. As challenging as the job will be, it's also an exciting and rewarding one.

If you're interested in starting a career in this field, read more below.

1. Complete Your Research And Education

As you enter into web development, it's important that you equip yourself with the necessary education and research apt for the industry. Because of all the constant upgrades in technology, it's essential that you don't let yourself get behind.

As a web developer, getting an education doesn't always have to mean formal, sit-down education. There are now numerous ways of how quality education can be attained. For instance, there are seminars, online schools, training, and other certifications. The bottom line is to equip yourself with the necessary knowledge and background on web development.

2. Choose A Field Of Specialization

In web development, there are areas and fields of specializations. When you study a website, you'll see that there's so much that goes into it – it's a profound subject that’s composed of different parts. There are elements and other factors that come into play as you create a site, and it takes a lot of cooperation with different fields to successfully build a website.

As you start a career along this line, it also helps if you have a field of specialization. That way, you know your niche or your focus. Choosing a field of specialization also makes it easy for you to streamline your efforts and focus on what to learn.

3. Build A Strong Resume

When you're applying as a web developer, you can be sure that there are hundreds of others who might also be applying for the same job. Thus, it's important that you have to stand out.

After obtaining a strong education and further training, you can now start building a strong resume. One way of doing this is for you to include samples of your work. Because you're applying for a job in the digital industry, it's fitting that you create a digital portfolio, as well. Your portfolio can make or break an employer's decision to hire you.

Give your prospective employers a chance to browse through all the websites that you've previously made. That way, they'll have an overall idea as to the extent of the work that you've done, and the level of your programming skills. Especially when you've done some pretty fantastic job as a part of your studies or apprenticeship, don't pass up the chance to show these off.

4. Strengthen Your Technical Skills

It's obvious that the web development industry is a highly technical one. If you want to excel here, you also need to equip yourself with the necessary technical skills. Else, you won't be as competitive as others.

Some of the technical skills that'll get you involved as a web developer are the following:

● Proficiency in back-end languages, such as JAVA and Ruby

● Expertise in the three major programming concepts, HTML, CSS, and JavaScript

● Proficiency in tools, such as Oracle

● Knowledge in frameworks, such as Foundation and Backbone

5. Deepen Your Web Design Skills

Web design comprises a huge chunk of the job that a web developer does. Here, you're not only talking about the design, per se. It also refers to other technical factors, such as navigability, SEO, and even the content.

Web design isn't only about creating a website that looks aesthetically pleasing. This website should also convert traffic, haul in customers, and increase a business's profit.

When you know a lot about web design, your flexibility in the field of web development is better appreciated. This also increases your chances of getting hired quickly. In today's digital era, having the skills to effectively create and manipulate a website can be very attractive through an employer's eyes.

Conclusion

Web development is a very flexible career field. Even as you've already started your professional career, there's still so much room for you to improve and get better.

There are numerous ways for you to have the necessary training and education that you need to jumpstart your career. Given the fast pace at which this industry is moving, all the more critical it is for you to have all the guidance you need to start as a web developer.

Home Security: Wired vs Wireless Camera Systems

There's a lot to consider when installing a home security camera system. Sites like DD Counter Measures offer recommendations on the best camera systems for home use. However, before you start going through the review lists, you need to decide whether to opt for a wired or wireless system. Knowing the pros and cons of each one will help you choose the right solution for your property.

Wired Security Systems


Used mostly on larger properties, wired security systems rely on cables from the video camera to a recorder, which connects to the router. There are two power options: a separate power cord or a Power Over the Ethernet (POE) cable. With a POE-enabled system, one cable provides the power and internet connection. 

Key Benefits

Wired security systems aren't vulnerable to wireless signal interference, so they tend to be more reliable. For large properties covering a wide area, you'll probably want a wired security system with comprehensive coverage rather than focusing on certain key locations.

Wired systems support between 4 to 16 cameras all linked together. Remember that you will need a DVR or NVR recorder to store the security footage.

Potential Drawbacks

Installing a wired security system entails running multiple cables. Unless you're confident about doing this yourself or want to pay for an engineer, this may not be the right solution for you.

Also, you need to consider what would happen in a power outage - your wired security system would go down, too. Live in the back of beyond where power sources are an issue? Invest in a backup generator.

The Final Word on Wired

A wired security system works better for properties that are there long-term, due to the installation process. Your camera and recorder location will depend on access to power outlets. Be prepared to run cables between devices. Want to move cameras around once installed? This will entail re-running cables. However, once installed, you have a reliable security system with the ability to link more cameras if required.

Wireless Security Systems


Wireless systems connect to your home WiFi network, either with a cable or wirelessly. With these systems, security footage wirelessly transmits from the camera to the recorder. 

The Plus Points

Installation is easy as there's no need for cables between the cameras and the recorder. This gives more flexibility about the location of wireless security cameras, providing there's access to a power source.

Live in an area without wireless coverage? Simply run a cable from the camera to the recorder. If you're renting, or just there for the short-term, wireless is easy to take down, move and set up.

Possible Downsides

Wireless security systems cater to up to four cameras. If you live in a mansion or large property that requires extensive coverage, a wired system is more appropriate.

Wireless can be vulnerable to power outages, too. Interference can be another issue, due to countless other wireless signals and broadcasts in the area. The signal of your router and other routers on the same bandwidth range could overlap if you live in an apartment block.

The strength of your wireless strength is affected by your router, the amount of interference and the route the signal takes to reach the cameras. You'll need to locate all wireless cameras within the WiFi range. Any metal or buildings between the cameras and the router may cause connection problems. The answer is to extend your wireless coverage with repeaters.

The Final Word on Wireless

Wireless is ideal if you rent or live in a small to medium property. It guarantees flexibility and is convenient to install. If a wireless signal is an issue, repeaters will strengthen the signal and ease the connection between more distant cameras.

4 Ways Technology Has Re-Shaped Commerce

It's no surprise that technology is changing the way people do things. It's opening doors and simplifying everyday life. But nowhere has this change been more impactful than in commerce. 

When it comes down to business, the information era has accelerated profit-making. Where brick-and-mortar shops once had to rely on people walking by the store, those same shops now can reach a much wider audience simply by having a website. These advancements allow brands to reach larger audiences, earn more money, and increase the awareness of their brand.

As a business owner, you need to stay updated on these advancements and learn how to incorporate them into your brand if you haven't done so already. That all starts with knowing which areas have been impacted most by technological innovations. Here are 4 ways technology has re-shaped commerce. 

1) Virtual Communication

Staying in touch with clients is easier than ever today. Many applications and services make it simple for brands to have direct contact with customers. Customers can chat with online agents through a virtual chat box or e-mail business owners directly. E-commerce sites are also filled with helpful content. The delivery of this information has improved significantly thanks to technology.

Not only has technology made purchasing products and services easier for the consumer, but it also has made running a business easier for company owners. Managers and teams can now connect with potential clients or vendors virtually. It doesn't matter where they are—they can host video calls or presentations online. This has become a very popular way of holding meetings and conferences without leaving the office.

2) Instant Transfers and Speedy Payouts

Cash flow is an extremely important part of any business. After all, without sufficient revenue, companies cannot strive. Technology has introduced online banking, payment wallets, and mobile apps, among other digital forms of payment.


These technologies make it easy for consumers to purchase products and services online, and it also makes it easier for businesses to get faster payments. Amazon, for example, is a leader in sales and e-commerce. Brands both big and small can sell their products on this site and expand tremendously. The e-commerce giant's success also has led to an abundance of services that help businesses become Amazon-successful. Click on this Jungle Scout Review and Discount Code to learn more about how this particular service can help your business thrive and grow on Amazon.

3) Information Technologies

Microsoft Office has been and continues to be a go-to application when typing up forms, creating documents, or putting together presentations/spreadsheets. Most businesses regularly use Microsoft Office. Its functions and features have made it simple for anyone to create letterheads, invoices, credit memos, reports, project presentations, newsletters, and more.

The innovation in recent years that has vastly changed the sharing of information technologies is being able to track changes in real-time. Google Docs, for example, allows anyone to create, edit, and share documents virtually. This is a great option for individuals who are looking for real-time options where multiple people can work on a project virtually.

Real-time saves time as well as money and energy. By eliminating the need for face-to-face meetings, teams of people can communicate and maintain productivity from anywhere. Everything can now be done online!

4) Real-Time Support

Technology allows business owners and companies to offer real-time support to clients. Nowadays, for businesses to be successful, they need to offer customers fast and efficient customer service. Technological advancements have made this possible in several ways.

For instance, online websites now have blogs where individuals can learn more about a specific topic. They may also have a frequently asked question section where visitors can have their questions answered without having to contact the company.

Moreover, there is also the option to subscribe on most e-commerce site. This means customers will be notified of any changes, updates, or promotions. Real-time support allows business owners to develop long-term relationships with their clients and keep them happy.

These are just a few ways that technology is changing the world in which we live. By implementing these solutions into your business, you can be part of the commercial boom and see your profits soar.

How to Leverage Your VoIP System on Your Mobile Phone

You can keep employees connected to the office and up-to-date by providing mobile access via a company VoIP system.

Nearly everyone owns a smartphone. Enterprises can empower employees to stay connected to the office, by allowing them to connect their devices to a company voice over internet protocol (VoIP) system.

Forward-thinking companies enable workers to stay directly connected to the office using smartphone apps. You can accomplish this easily by taking advantage of the mobile device applications offered by third-party VoIP services.

A Straightforward Fix for Improved Communication


VoIP systems offer a lot of great benefits, but in the past mobility wasn’t one of them. Now, however, most leading VoIP service providers offer apps that enable employees to link commercial phone services to mobile devices.

After downloading a free VoIP provider app, employees can make calls just as if they’re still in the office using their mobile device. As long as employees have a data or internet connection, they can take and make calls using their corporate extension. For example, a client or customer can call your 800 toll free number, and the VoIP service provider will route the call directly to the designated employee’s handset via the app.

Two Technologies That Work Great Together


VoIP smartphone apps are simple and straightforward. Users need only download the appropriate app from the marketplace for their device – for example, Google Play or the Apple Store.

In addition to enabling professionals to route calls from their office phone to their handsets, VoIP apps also give employees mobile access to essential functions. For example, employees can change their voicemail greeting using their smartphone. They can also use their handset to automatically login to the office voice mail and check messages.

Internally, staff members can use select apps like a walkie-talkie to talk with coworkers. VoIP apps also typically offer texting functionality for fast and convenient communication between employees.

Connectivity That Boosts the Bottom Line


The primary functions of most businesses are to capture new opportunities and retain existing ones. Companies invest heavily in marketing to achieve this goal. Often, this process involves clients or consumers responding to advertisements or other communications.

It's easier to convince a potential customer to take a desired action when they're newly interested in your offering. Between the time a salesperson receives a call, retrieves a customer message and returns the message – any number of things could cause a customer to lose interest in your offering.

By answering when customers call or replying to customers quickly, salespeople can capture leads while they are "hot." In the end, improved connectivity can improve your bottom line.

Getting Started With VoIP Is Easy


Today, third-party vendors offer cost-effective, flexible VoIP plans. With the subscription services, your free from managing system maintenance and equipment upgrades. Once you’ve invested in setting up your VoIP phone system, your service provider will handle all software updates and maintenance.

By enabling your employees to link their smart devices to the company VoIP system, you'll enjoy the convenience, flexibility and – most importantly – the peace-of-mind of knowing that your phone system can easily expand along with your business.

Top Tips to Improve Home Security

Home security, especially when you live in a highly populated area with crime, is very important for the well being of you and your family. Installing extensive security systems and alarms don't have to be as daunting, time-consuming, and expensive as they seem. Simple things like cameras and fences can make huge differences when it comes to your welfare.

Install Security Cameras

One of the most common items people install on their houses are security cameras. However, many of these can be unreliable from their use of the Internet. Security cameras that use cell services are the much better bet, as you can use them in places that don't have access to Wi-Fi, like barns or cabins located far away. These cell service cameras are just as convenient as ones that require Internet. Cellular service can still provide you with a live feed on your smartphone through an app and footage downloaded directly to your devices.

Use Outdoor Lights 

A great way to scare off a potential invader is to use outdoor lights. Many lights outside turn on with motion, so it is easy to intimidate someone trying to break in with lights since they don't want to be seen. These tools aren't expensive either. It can cost you as little as 20 dollars for a very valuable home security feature.

Keep Garage Doors Closed


Though this tip may seem basic, a lot of people forget to close garage doors! Leaving this door open gives attackers a direct point of entry into your house. Make sure you always close the garage after pulling in, and double check that it's closed before you go to sleep. It is much better to be safe than sorry from a simple mistake.

Close Curtains AND Blinds

Opening your blinds and curtains makes it easy for people to look into your house and see something you would rather not share with the world. This can give potential invaders the opportunity to scope out your house and possibly plot sneakier ways to break in. Keeping drapes and blinds shut over your windows not only gives you privacy, but safety as well.

Install Cameras On Your Door 

Small security cameras installed on your door are a great way to see who is knocking on your door. Peepholes can keep you secure as well, but these devices give you the freedom to check whatever and whoever is outside in front of your house at all times and from anywhere. Remember never to open the door when you don't know who they are or if you fear for your safety.

Keep Extra Keys Secure

Under potted plants and doormats are very obvious and insecure places to keep a spare key. Intruders can usually find these keys and break in with ease, especially when you aren't at home. It is a much better choice to keep your spare keys with family members, in a safe place in your home, or with a neighbor you can trust. 

Hide Your Valuables


It's a common mistake to leave large amounts of money or other valuable items in plain sight or in drawers. Instead of these obvious locations, store your cash in places an intruder wouldn't expect, like a cereal box or another inconspicuous location. When in doubt, keep it in a locked cabinet that only you have the key for.

Home protection isn't always straightforward, and it's best to do your research when protecting your home and family. Cameras and lights are great to secure your valuables, but make sure to take care of the little things like extra keys or curtains.