Why Xiaomi and Motorola Should Enter the Offline Market in India

Why Xiaomi and Motorola Should Enter the Offline Market in India


Why Xiaomi and Motorola Should Enter the Offline Market in India
It is already a known fact to everyone that the Indian smartphone market is completely dominated by Chinese smartphone vendors such as Xiaomi, Gionee, Coolpad, Lenovo, Vivo, and Oppo. While Samsung is still dominating the market, analysts claim that it will be dethroned by Xiaomi in the next few days. 

Samsung's success primarily comes from the offline market, but the South Korean giant also has a vast presence in the online market. That said, Xiaomi is slowly entering the offline market in recent times but has a long way to go. 

On the other hand, we have Lenovo-owned Motorola, who has been an online-only brand since its comeback in 2014. And there's no scope for it to enter the offline market as well. Because Lenovo is doing a decent in the offline market with its K series of devices. 

However, it's important for both and Xiaomi and Motorola to enter the offline market, barring the success of Vivo and Oppo. Vivo, who is significantly earning a name in the offline market has shipped close to three million units in Q1 2017, which is close to Xiaomi's number. 

Motorola's Moto G series of phones are the trademarks for the budget segment and imagine if the company sells them in the offline market as well? Then the sale figures will surely be doubled. 

Both Oppo and Vivo are looking to invest Rs. 2200 crore in the offline marketing, which tells the entire story of their success in the segment. 

Xiaomi will be entering the market slowly and is opening an exclusive Mi Home store in Bangalore on May 11. However, the company should keep the prices same as the online market. If they don't maintain the price similarly, then Xiaomi won't get enough success in the segment, and it will turn out to be a huge dent. 


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