How To Use A Speech Analytics Solution For Sales?

How To Use A Speech Analytics Solution For Sales?


Speech analytics solution is an essential tool for salespeople. It helps you learn about the buyer's journey, determine which touchpoints to analyze and identify where your leads might be falling through the cracks. In this article, you'll see how to use speech analytics software in your sales process.

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Analyze the buyer's journey

Your buyer's journey is the path a buyer takes from first hearing about a product or service to purchasing it. This can be analyzed and optimized with the help of speech analytics software, which can pinpoint all vital stages of your customer's decision-making process.

The buyer's journey is different for every product or service, so you need to figure out what yours looks like before you decide how best to use your speech analytics software. This will help you determine where along their buying journey, customers are losing interest in what you're selling them.

Determine which touchpoints to analyze

Now that you better understand how to use speech analytics for sales, it's time to start using it. But where should you start? The first thing to do is determine which touchpoints to analyze.

Some businesses will be able to use speech analytics in the lead generation phase, and others will only be able to apply it during the sales call. If this is the case with your business, then experts recommend starting with analyzing calls rather than leads because they are easier and quicker. After all, if something doesn't work in your initial test phase, no harm isn't any harm done unless any money is spent.

Apply speech analytics to the lead-generation phase

Speech analytics solution is a great tool to use when it comes to lead generation. This is because it allows you to track what kind of language and tone your leads respond to and how efficient their conversations are. For example, suppose a lead needs to respond more quickly when you send them information about your product or service. In that case, you can use speech analytics software to determine whether they prefer phone calls over emails or vice versa.

Analyze sales calls

The first call you should analyze is the call that was lost. After, you can analyze the calls won by your team and then compare those to the calls that were in between: neither won nor lost.

If you are using speech analytics tools for sales, you will be able to see this information in a dashboard format. You can also download it into an Excel spreadsheet or export it into another program like PowerPoint or Google Sheets. This will allow for easy analysis of trends over time and make it easier to share with managers and coworkers in your department so that everyone understands why specific tactics work better than others at different times throughout the year.

"Discover ways to take your transcription and comprehension accuracy to the next level," says Verint experts

So, what are you waiting for? With speech analytics tools, you can analyze your sales calls and increase your conversion rates. All you need to do is identify the touch points that matter most for your business, define how to measure them and then start using the tool. It's really simple – just follow the steps we outlined above and you will see results!

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