Why Xiaomi and Motorola Should Enter the Offline Market in India

 By Unknown on May 05, 2017       

It is already a known fact to everyone that the Indian smartphone market is completely dominated by Chinese smartphone vendors such as Xiaomi, Gionee, Coolpad, Lenovo, Vivo, and Oppo. While Samsung is still dominating the market, analysts claim that it will be dethroned by Xiaomi in the next few days. 

Samsung's success primarily comes from the offline market, but the South Korean giant also has a vast presence in the online market. That said, Xiaomi is slowly entering the offline market in recent times but has a long way to go. 

On the other hand, we have Lenovo-owned Motorola, who has been an online-only brand since its comeback in 2014. And there's no scope for it to enter the offline market as well. Because Lenovo is doing a decent in the offline market with its K series of devices. 

However, it's important for both and Xiaomi and Motorola to enter the offline market, barring the success of Vivo and Oppo. Vivo, who is significantly earning a name in the offline market has shipped close to three million units in Q1 2017, which is close to Xiaomi's number. 

Motorola's Moto G series of phones are the trademarks for the budget segment and imagine if the company sells them in the offline market as well? Then the sale figures will surely be doubled. 

Both Oppo and Vivo are looking to invest Rs. 2200 crore in the offline marketing, which tells the entire story of their success in the segment. 

Xiaomi will be entering the market slowly and is opening an exclusive Mi Home store in Bangalore on May 11. However, the company should keep the prices same as the online market. If they don't maintain the price similarly, then Xiaomi won't get enough success in the segment, and it will turn out to be a huge dent. 

Top Tech Brands Are Trying to Connect with You

 By Vaibhav Jain on March 30, 2017       

If you have been paying close attention to the tech market recently, you will have noticed that a lot of brands – particularly those who used to be conventional, like Samsung – are now engaging their users more and more. Enthusiast brands like OnePlus and Xiaomi have been doing this for a while, but traditional ones are now beginning to respond to users, take advantage of user-generated content and even run digital campaigns like never before.

The shift in marketing trends, according to the masters in business administration online department of Northeastern University, is caused by changes in behavior. We interact with each other differently these days, with social media being an essential part of our lives. Instead of formal reviews from various sources, we can now access peer reviews and tech videos easily.

To understand more about tech brands’ efforts in reaching out to their users, the Trends That Are Changing the Way Brands Market to Consumers by Northeastern University is the infographic to read.

Do you support Smartphone leaks?

 By Unknown on March 28, 2017       

As you all may know, the Galaxy S8 has been the most leaked device in recent history. But it's not the first time this happens. It has happened to Apple, HTC, LG and even to Google with its Pixel phones.

Supposedly, companies hate leaks and want to prevent them. Other times, they just leak things themselves to get the media's attention. But there's a thin line between this and sometimes these companies act hypocritical. Other times it's obviously them leaking this stuff.

I know sometimes it ruins the whole anticipation, but other times it's what excites readers about new products and makes them buy it after released. Like the GS8, which will break sales records when released, or even the iPhone 6 and 7 which had leaked so much that even clones were on sale before they were released! 

Some people look at us, the tech blogs, and think we are the evil guys here ruining companies' plans. But we are journalists, we have to report whatever pops up. Interestingly, I just read a poll on Samsung's fan club and they were asking what their readers thought about leaks. And the results were amazing. More than 60% of their readers support leaks.

So...what do you think guys? Are you in favor of leaks? Vote and leave a comment!

Johanna joins TechDroider

 By Unknown on March 28, 2017       

As you all know, Felipe left for his own project, motorola-fans.com and we wish him the most success. But it's also time for us to grow even more while still focusing on our readers and providing the latest news and rumors about your favorite brands.

-TD team.

Hi TechDroiders!

My name is Johanna and I'm from West Covina, California. I'm 28 and I've been a geek since the first iPhone was released. I really love Apple products but it's competitors are top notch. Samsung, LG, Sony are of great interest to me. 

I wrote tech news for my school newspaper and then I was invited to join this amazing site. I've been following this site for a year and love the fact that is always the first to post leaks. I love that. 

Being the first is always the most important thing to journalism so I will try to do that here. Hope you all enjoy my articles. Oh, and I love pop music, cats, a good bottle of wine and art museums.

I really hope you love my stuff.

Johanna

New chapter for Motorola Fans

 By Felipe Berhau on February 04, 2017       

Hellomoto indeed! The Motorola Fans Community now has its own portal dedicated to talking about the iconic brand.

The website is called motorola-fans.com and will talk about current and past Motorola devices, while also reporting on the latest news and posting fan-related stuff.

I joined TechDroider nine months ago, and it's thanks to TechDroider that I love writing. So this is not a departure from this site. While Motorola Fans is a project I poured my soul into, I will keep writing for TechDroider and this will be the main site for exclusive news, while the Fans portal focuses on news that aren't what people call "leaks" or original reporting. 

It's also a great new chapter for TechDroider, as the team recently expanded and we are able to cover more news.

I hope you enjoy the new website while also keep up with the latest TechDroider exclusive news.

Felipe

TechDroider

Motorola in 2016: Is it Moto, or is it Rola? Does it matter?

 By Felipe Berhau on December 27, 2016       

No one can deny this year started like crap for Motorola fans. In fact, the first half of 2016 might go down as the worst months we went through. However, the second half of the year makes it up for all those horrible feelings we had. In a series of editorials, I will cover everything 2016 brought and left behind for Motorola.

Last January at CES, Rick Osterloh said they were "facing out Motorola". Those three damn words caused a mess inside Motorola, Lenovo, the fans, and the tech sites. Lenovo did not have any statement to cover that and neither did Motorola. In fact, they quickly had to release two statements, but none of them were effective. The truth is that it was never meant to be an announcement. If Osterloh hadn't opened his mouth then the transition would have felt natural. It wouldn't have been different from what we saw last year (the Moto brand has been around since 2002), except for a couple Lenovo logos on boot animations and a little corner of the phone's packaging. The problem was that everything Motorola did in 2016 would be under the magnifying glass of the fans and many tech sites because of this.

The situation was a mess. Tech sites would milk the drama, regular customers would jump to social media to criticize Lenovo and mourn about the loss of their beloved brand, while the fans were stuck in the middle, without knowing if we could hold onto something or if we had to believe everything.

Knowing how big of a fan I am, Motorola immediately sent me the press statement before everyone else got it, but I was still very doubtful and sad. I wanted these sites to stop talking about it. In the following weeks I started doing lots of research about it. I read Motorola, Inc.'s separation papers (took 3 hours to read), I got to know the brand licensees, and I also spent hours trying to convince tech sites that Motorola wasn't dead.

My Motorola Fans social media communities were on fire too. Those communities increased like crazy throughout the year. Maybe we all needed to be together in one place, as one big family sharing this tough moment we were going through. (Follow us on Twitter and Facebook)

I also started bombarding Motorola and Lenovo employees with questions. Most answers were elusive. That was until David Roman, Lenovo's CMO, replied. His answer was short but helped me understand things. He talked about the strength of the Moto brand and how they never meant Motorola was going to be killed off. His reply meant a lot to me, because it came from a top position and it showed they really cared about this and wanted to clarify things.

Then we got to see this year's Moto portfolio. All the phones were solid, and they didn't differ much from last year's products in terms of branding. Plus, the products did show the full Motorola brand name in many parts.

I was quite upset with the visual identity from early 2016, though. I was never too keen on the approach to the new "Moto" logo and how the batwing logo was attached to the "(M)Moto" word earlier this year. It felt like people were forced to call it Moto, as if the Motorola logo was just a decoration item. These visuals didn't ease the fans' concerns at all, and it was even worse when we found out the Moto G4 and the Moto Z didn't come with the iconic batwing on power-on animations.



Then Jan Huckfeldt became Motorola's CMO and this was changed. Both Lenovo and Motorola logos are now shown everywhere, while the batwing takes a central role (no longer attached to the "Moto" word), allowing users to call it Motorola, Moto, Lenovo Moto or Lenorola. 

It was a clever way to strengthen brand image and make the fans happy once again. They understood that the Motorola logo can be -if it isn't already- like the Apple logo. Apple doesn't write "Apple" all over their products. They just place their logo everywhere. That's what Motorola is doing now.

The new visuals quickly evolved to get the batwing playful, colorful and fun. They listened to some fan complaints and some weeks later the batwing was brought back to boot animations! All these awesome changes helped me understand that my biggest concerns throughout the year weren't because of what was announced back in January. It was due to the way the brand was being shown, and after these changes and resurrection of some iconic brand items (Hellomoto), I know Moto is at a great place. 

With the new visuals, Lenovo listened to the fans and proved everyone wrong. They aren't killing Motorola Mobility or the Motorola brand. We already know Motorola Mobility is still here, but they are giving us the power to call it whatever we want, so it doesn't matter what was said or announced back then.  YOU have the power to choose how to call Moto from now on. I can certainly say that the second half of the year was one of the best times to be a fan since becoming a fan ten years ago.