TechDroider: Editorial

Improve Your Customer Service with Session Replay Tools

Improve Your Customer Service with Session Replay Tools
Want to improve your customer satisfaction rates? Use session replay tools for a faster, smarter way to solve all your digital client issues.

Partnering Session Replay Tools with a Faster Connection Leads to More Satisfied Customers

Imagine you’re working at a customer service help desk for a website. A customer calls in, saying they are having an issue with a transaction. You try to access their session, but you can’t because you don’t have instant access. Not only that, your company’s Internet speed has suddenly dropped considerably as the number of content downloads has greatly increased. Overall, the customer gets a negative experience, most likely gives up on the transaction, and you feel frustrated because you couldn’t do anything to help that customer.

However, there are now session replay tools being introduced for companies that allow instant replay of session, and allow for more real-time customer support. These tools are essential for businesses that want to improve their customer service experience because of their speed, ease of use, and ability to identify where behind the delays reside. As you will see, they are a great investment for many businesses, and their usefulness will only increase in the future.

How Session Replay Tools Work

Session replay tools mean that within just a few seconds of an action taking place on your website, the data is stored for analysis. If a customer calls and reports a problem, there’s no need to create a new trail in order to understand how they got to the page that is giving them trouble, and you will be able to connect quickly with someone in a different department of your company to find the best way to solve the problem for the customer. The easier it is for you to solve the customer’s problems, the more satisfied they will be, and the more profitable your company will be.

Speed Up your Service

As mentioned earlier, a lot of the service you need to provide to your customers happens over an open Internet line. This slows down response times, makes it harder for immediate tracking, and just slow down business productivity in general. If your business 
invests in a leased line, it would give your company a devoted Internet connection which only they would use. This, in turn, would mean faster response speeds when using session replay tools to provide customer service, and would always ensure that your business gets instant updates about all website-related activity. A leased line can be a very worthwhile investment for your company.

If your business is stuck because of customer service, it’s time to find a way out. Put these session replay tools to action: with the stored data that can be used for a variety of specific analysis, your company can quickly get a handle on what is preventing visitors from converting into customers or clients. Being able to track the customer experience as it happens gives staff members a chance to understand the website issues from the customer’s perspective. When you employ these resources, you can reduce the time it takes to help customers, cut down the number of customers who need assistance, and find the root of any issues slowing you down. The faster you can improve the digital customer experience, the sooner you will see an improvement in your end results.

Four Tips On How To Make The Perfect Company Brochure

Four Tips On How To Make The Perfect Company Brochure
Brochures are a great medium to get information about your product or services out into the wider community to persuade potential buyers to part with their hard-earned cash. From designing the layout, to generating engaging copy – there are many elements required. Sounds like a lot to take in, right?

Here are four quick and simple tips, to help you create successful brochures for your organization. The tips below can be used across a number of markets, so whether you sell toiletries, condos or gardening supplies, there will be something you can take away.

1. Remember the all-important acronym – AIDA

AIDA is one of those business marketing buzzwords that you’ll love to hate, but it’s actually useful to think about. AIDA stands for: Attention, Interest, Desire and Action. This means your brochure needs to be colorful enough to grab attention; filled with engaging content to be interesting; contain desirable products that your customer needs; and numerous ways for them to buy – or act. Once you’ve got these four points nailed down, your brochure will be much more effective.

2. Punchy headlines generate more sales

The average attention span of any reader is around 5-seconds. They’ll spend this time by glancing at the front of your brochure and flicking through a few pages. If they don’t see something that they like straight away then you have lost them.

That’s why punchy headlines are a must. They draw the reader in – engaging them straight away. ‘Revolutionary Bar Stools’ might well be a bit of an overstatement, but it reads much better than ‘Bar Stools Available in Lots of Different Colors’. Capture their imagination straight away and they’ll be more inclined to read.

3. Ensure your brochure looks professional

If there is one quick way to ruin the reputation of your business, it’s a shoddy-looking brochure. With a free professional style brochure creator, you will not produce anything sub-par. With this software, you ensure that your final product looks, feels and appears to meet the expectations your customers are hoping for.

The paper you use is almost as important as how it looks. If your brochure feels cheap, customers might associate your products to be cheap as well. Thick glossy paper is generally a good call when creating a brochure, as it’s a durable, yet professional looking material. This means that your final product will last longer, which means more people will potentially read it.

4. Selling should be your main priority

Ever heard the phrase ‘sell, don’t tell’? Well, if you haven’t, it essentially means that your brochure should focus on selling an item, as opposed to just describing what the item is. Take the two short descriptions:
  • Our green chair comes with two arm-rests and is foldable.
  • Our chairs, with a neutral green finish, fit perfectly in any garden environment, and can be folded neatly away in the cold winter months.
The first simply describes the product and what it does, while the second not only describes, but sells the advantages of the chairs – it’s crucially important when developing a brochure to always have sales at the forefront of your mind.

Why Xiaomi and Motorola Should Enter the Offline Market in India

Why Xiaomi and Motorola Should Enter the Offline Market in India
It is already a known fact to everyone that the Indian smartphone market is completely dominated by Chinese smartphone vendors such as Xiaomi, Gionee, Coolpad, Lenovo, Vivo, and Oppo. While Samsung is still dominating the market, analysts claim that it will be dethroned by Xiaomi in the next few days. 

Samsung's success primarily comes from the offline market, but the South Korean giant also has a vast presence in the online market. That said, Xiaomi is slowly entering the offline market in recent times but has a long way to go. 

On the other hand, we have Lenovo-owned Motorola, who has been an online-only brand since its comeback in 2014. And there's no scope for it to enter the offline market as well. Because Lenovo is doing a decent in the offline market with its K series of devices. 

However, it's important for both and Xiaomi and Motorola to enter the offline market, barring the success of Vivo and Oppo. Vivo, who is significantly earning a name in the offline market has shipped close to three million units in Q1 2017, which is close to Xiaomi's number. 

Motorola's Moto G series of phones are the trademarks for the budget segment and imagine if the company sells them in the offline market as well? Then the sale figures will surely be doubled. 

Both Oppo and Vivo are looking to invest Rs. 2200 crore in the offline marketing, which tells the entire story of their success in the segment. 

Xiaomi will be entering the market slowly and is opening an exclusive Mi Home store in Bangalore on May 11. However, the company should keep the prices same as the online market. If they don't maintain the price similarly, then Xiaomi won't get enough success in the segment, and it will turn out to be a huge dent. 

Top Tech Brands Are Trying to Connect with You

Top Tech Brands Are Trying to Connect with You

If you have been paying close attention to the tech market recently, you will have noticed that a lot of brands – particularly those who used to be conventional, like Samsung – are now engaging their users more and more. Enthusiast brands like OnePlus and Xiaomi have been doing this for a while, but traditional ones are now beginning to respond to users, take advantage of user-generated content and even run digital campaigns like never before.

The shift in marketing trends, according to the masters in business administration online department of Northeastern University, is caused by changes in behavior. We interact with each other differently these days, with social media being an essential part of our lives. Instead of formal reviews from various sources, we can now access peer reviews and tech videos easily.

To understand more about tech brands’ efforts in reaching out to their users, the Trends That Are Changing the Way Brands Market to Consumers by Northeastern University is the infographic to read.

Do you support Smartphone leaks?

As you all may know, the Galaxy S8 has been the most leaked device in recent history. But it's not the first time this happens. It has happened to Apple, HTC, LG and even to Google with its Pixel phones.

Supposedly, companies hate leaks and want to prevent them. Other times, they just leak things themselves to get the media's attention. But there's a thin line between this and sometimes these companies act hypocritical. Other times it's obviously them leaking this stuff.

I know sometimes it ruins the whole anticipation, but other times it's what excites readers about new products and makes them buy it after released. Like the GS8, which will break sales records when released, or even the iPhone 6 and 7 which had leaked so much that even clones were on sale before they were released! 

Some people look at us, the tech blogs, and think we are the evil guys here ruining companies' plans. But we are journalists, we have to report whatever pops up. Interestingly, I just read a poll on Samsung's fan club and they were asking what their readers thought about leaks. And the results were amazing. More than 60% of their readers support leaks.

So...what do you think guys? Are you in favor of leaks? Vote and leave a comment!

Johanna joins TechDroider

As you all know, Felipe left for his own project, and we wish him the most success. But it's also time for us to grow even more while still focusing on our readers and providing the latest news and rumors about your favorite brands.
-TD team.

Hi TechDroiders!

My name is Johanna and I'm from West Covina, California. I'm 28 and I've been a geek since the first iPhone was released. I really love Apple products but it's competitors are top notch. Samsung, LG, Sony are of great interest to me. 

I wrote tech news for my school newspaper and then I was invited to join this amazing site. I've been following this site for a year and love the fact that is always the first to post leaks. I love that. 

Being the first is always the most important thing to journalism so I will try to do that here. Hope you all enjoy my articles. Oh, and I love pop music, cats, a good bottle of wine and art museums.

I really hope you love my stuff.


New chapter for Motorola Fans

Hellomoto indeed! The Motorola Fans Community now has its own portal dedicated to talking about the iconic brand.

The website is called and will talk about current and past Motorola devices, while also reporting on the latest news and posting fan-related stuff.

I joined TechDroider nine months ago, and it's thanks to TechDroider that I love writing. So this is not a departure from this site. While Motorola Fans is a project I poured my soul into, I will keep writing for TechDroider and this will be the main site for exclusive news, while the Fans portal focuses on news that aren't what people call "leaks" or original reporting. 

It's also a great new chapter for TechDroider, as the team recently expanded and we are able to cover more news.

I hope you enjoy the new website while also keep up with the latest TechDroider exclusive news.


Motorola in 2016: Is it Moto, or is it Rola? Does it matter?

No one can deny this year started like crap for Motorola fans. In fact, the first half of 2016 might go down as the worst months we went through. However, the second half of the year makes it up for all those horrible feelings we had. In a series of editorials, I will cover everything 2016 brought and left behind for Motorola.

Last January at CES, Rick Osterloh said they were "facing out Motorola". Those three damn words caused a mess inside Motorola, Lenovo, the fans, and the tech sites. Lenovo did not have any statement to cover that and neither did Motorola. In fact, they quickly had to release two statements, but none of them were effective. The truth is that it was never meant to be an announcement. If Osterloh hadn't opened his mouth then the transition would have felt natural. It wouldn't have been different from what we saw last year (the Moto brand has been around since 2002), except for a couple Lenovo logos on boot animations and a little corner of the phone's packaging. The problem was that everything Motorola did in 2016 would be under the magnifying glass of the fans and many tech sites because of this.

The situation was a mess. Tech sites would milk the drama, regular customers would jump to social media to criticize Lenovo and mourn about the loss of their beloved brand, while the fans were stuck in the middle, without knowing if we could hold onto something or if we had to believe everything.

Knowing how big of a fan I am, Motorola immediately sent me the press statement before everyone else got it, but I was still very doubtful and sad. I wanted these sites to stop talking about it. In the following weeks I started doing lots of research about it. I read Motorola, Inc.'s separation papers (took 3 hours to read), I got to know the brand licensees, and I also spent hours trying to convince tech sites that Motorola wasn't dead.

My Motorola Fans social media communities were on fire too. Those communities increased like crazy throughout the year. Maybe we all needed to be together in one place, as one big family sharing this tough moment we were going through. (Follow us on Twitter and Facebook)

I also started bombarding Motorola and Lenovo employees with questions. Most answers were elusive. That was until David Roman, Lenovo's CMO, replied. His answer was short but helped me understand things. He talked about the strength of the Moto brand and how they never meant Motorola was going to be killed off. His reply meant a lot to me, because it came from a top position and it showed they really cared about this and wanted to clarify things.

Then we got to see this year's Moto portfolio. All the phones were solid, and they didn't differ much from last year's products in terms of branding. Plus, the products did show the full Motorola brand name in many parts.

I was quite upset with the visual identity from early 2016, though. I was never too keen on the approach to the new "Moto" logo and how the batwing logo was attached to the "(M)Moto" word earlier this year. It felt like people were forced to call it Moto, as if the Motorola logo was just a decoration item. These visuals didn't ease the fans' concerns at all, and it was even worse when we found out the Moto G4 and the Moto Z didn't come with the iconic batwing on power-on animations.

Then Jan Huckfeldt became Motorola's CMO and this was changed. Both Lenovo and Motorola logos are now shown everywhere, while the batwing takes a central role (no longer attached to the "Moto" word), allowing users to call it Motorola, Moto, Lenovo Moto or Lenorola. 

It was a clever way to strengthen brand image and make the fans happy once again. They understood that the Motorola logo can be -if it isn't already- like the Apple logo. Apple doesn't write "Apple" all over their products. They just place their logo everywhere. That's what Motorola is doing now.

The new visuals quickly evolved to get the batwing playful, colorful and fun. They listened to some fan complaints and some weeks later the batwing was brought back to boot animations! All these awesome changes helped me understand that my biggest concerns throughout the year weren't because of what was announced back in January. It was due to the way the brand was being shown, and after these changes and resurrection of some iconic brand items (Hellomoto), I know Moto is at a great place. 

With the new visuals, Lenovo listened to the fans and proved everyone wrong. They aren't killing Motorola Mobility or the Motorola brand. We already know Motorola Mobility is still here, but they are giving us the power to call it whatever we want, so it doesn't matter what was said or announced back then.  YOU have the power to choose how to call Moto from now on. I can certainly say that the second half of the year was one of the best times to be a fan since becoming a fan ten years ago. 

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